<aside> <img src="/icons/stars_purple.svg" alt="/icons/stars_purple.svg" width="40px" /> This template serves as your ultimate roadmap for a successful product launch. It will walk you through every step of the GTM process, from planning to execution, ensuring a smooth and effective launch. Below is the table of contents to guide you through the essential stages of taking your product to market. Let’s get started!!
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Quickly align your team on what’s launching and why it matters.
| What’s New? | What’s the name of the product? |
|---|---|
| Product Description | What’s launching in (1-2 sentences) |
| Launch Date | When is the marketing launch date? |
| Target Users | Who is the primary audience for this launch? |
| Positioning Statement | How are we positioning this feature? (in 1-2 sentences) |
| GTM Slack Channel | Where are people talking about the work? |
What are we introducing? write a short description outlining the product, feature or initiative. Include a list or table of its key features and capabilities..
<aside> Key Features
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<aside> Value Proposition
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What approaches will drive a successful launch? List the primary method and tactics we’ll use to reach our goals
What does success look like? What metric are we trying to move? How will we know if the launch is successful? Table of objectives and key results best.
<aside> 📌 Short-term Goals (30 days)
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<aside> 📌 Long-term Goals (90 days)
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This section should describe how we’re talking about the launch and positioning it in the market
<aside> <img src="/icons/dialogue_red.svg" alt="/icons/dialogue_red.svg" width="40px" /> Pain Points
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<aside> <img src="/icons/light-bulb_green.svg" alt="/icons/light-bulb_green.svg" width="40px" /> Solution
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